Many times, I am asked how to take real advantage of business online social networks. People want to know how networking online can bring some of the same advantages as off-line networking.
A common goal in networking is to generate quality leads which can lead to new clients, partners, or simply interested parties. Once good quality leads are at your disposal, you have the power to nurture them to their full potential. Here are 5 steps to do just that;
1. Create an attractive lead capture webpage
This can be accomplished by using a WYSIWYG editor or simply hiring a freelance web designer. Your capture page will include information about you, your company, and or your unique offer. It is a good idea to give away something for free like an e-book, a free report, or even a free consultation. You will give this away in exchange for your visitors e-mail and contact information.
2. Sign up with an e-mail auto-responder service
There are several auto-responder e-mail services available but Aweber is my favorite. An auto-responder allows you to create an HTML form in which your visitors can submit their contact information and sign up to your e-mail list. From this point you can create a prearranged sequence of e-mails to stay in communication with them.
3. Choose and join 50 Targeted Groups
The free membership option on LinkedIn allows you to join up to 50 groups. I recommend joining groups in which your target market are members of.
4. Read, participate in, and start discussions
Take time to read through the various discussions within these groups and when you see an opportunity to offer expert advice, respond with comments. It's important, for credibility's sake, that you respond with good information and equally important to leave a link to your capture page after your comment. When people click this link, you will gain visitors and many will convert to subscribers. Note; be sure to read the rules of the group before posting links. Most allow it but some will not.
5. Post several updates on your profile daily
As you continue to network on and off line you should be sending and receiving contact requests. This will grow your network and whenever you post an update, your network can view it. On your updates, be sure to leave a link back to your capture page. If you sync your LinkedIn account with your Twitter account, your updates will now be indexed in search engines and will gain you additional targeted traffic.
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