LinkedIn Group Involvement
Offer Resources
Most of us, no matter what industry we are in, possess a treasure trove of knowledge. This is knowledge that we may take for granted but could be extremely valuable to others. Being active in any community online or off has rewards sometimes beyond explanation. Therefore, the sincere offering of resources is recommended when you are involved in LinkedIn groups.
Offering good resources can also put you in the position of being considered an expert or go-to person. It also can give your company repeat exposure. This means that the open offering of little know resources can be leveraged as a marketing tool for your firm. This can create a trust factor which can be valuable in gaining new clients, partnerships, or even recommendations. So, there are advantages to not being a secret agent and harboring info that could help your colleagues.
Attract Abundant B2B Web Traffic
Send a Useful E-Mail to Your Network
The average LinkedIn user has some sort of expertise to some extent. The knowledge that is taken for granted by some considered to be very valuable to many. As the saying goes, "One man's trash is another man's treasure." This is never been truer than in the possession of valuable information. If you are involved in a particular niche, your network of colleagues will be glad to receive useful information.
If you can share good information enough, you will be looked at as a source for it. Furthermore, in this information age, the sharing of information is welcomed without hesitation. It is especially welcomed when it comes from a trusted source like a colleague. Therefore, as you proceed to do your part in the relaying of valuable information, don't forget to include a link back to your website or blog. Remember, it doesn't have to be a link back to your website or blog; you can point that link to whatever you wish.
Track Your Consistent Activity
When engaged in business networking there are numerous activities one could be involved in at any given time. You could the attending a business networking event or having a conversation over coffee with a new contact. You could be attending a workshop full of potential clients or adding your two cents to a targeted blog or discussion board online. Whatever your activity is, it is probably being executed to gain a particular result.
Networking, just like any other form of marketing should be trackable when defining results. There are a variety of different ways to track the effects of networking versus your sales accomplishments. However, digitally tracking your results using LinkedIn may be a bit easier. It is possible to know and record just how many comments you have left in discussions and even the number of updates or e-mails you may have enacted. LinkedIn's sophisticated technology allows us to go back and count we have been involved in. Because this is possible it encourages persistence and can make prospecting on this website a worthwhile. When one can measure activity versus results so closely, LinkedIn could become a superior medium for prospecting.
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