In the past few years, Linkedin Company Pages have become quite popular. They are intended to showcase your company’s products and services, job opportunities, and overall culture. They are similar to your professional profile but with a more distinct focus. It is important to have a Linkedin Company Page especially for “onsite” visitors.
If people visit your profile and happen to want to click the link for more company information, (provided your company has a Linkedin Company Page) they will be directed to it without leaving the website. This is important as they may not want to click away from the main website. These pages are easy to create and can be instrumental in gathering leads and stimulating engagement. Below are some tips to make sure your bases are covered with regards to your own company’s page.
Create a Custom URL
Every company page receives unique numeric code within its URL when it is created. In promoting your page, you can of course use this URL as a link for others to visit. However, it is possible to create a more brandable URL; like your company name if it's not already taken. Creating your unique URL can be done by opening Linkedin settings and clicking on "Public Profile".
Create a Distinguishable Banner Image
When visitors see your company page, your cover image is the first thing they see. Here, you have an opportunity to place a value proposition, engaging statement, or simply display your company banner in HD. The choice you make of course should be consistent with any other marketing you are doing and should complement your branding.
Insert the Right Keywords
Just as with any webpage that you would like to rank high in the top search engines, you should be SEO savvy in using keywords in you company page's description. Doing so will help your page to be found in Linkedin's search engine as well as other offsite search engines like Google, Yahoo, and Bing. It is of course important to you that your company get as high in the results as possible. That said, keep the proper keywords and keyword phrases in your description but keep in mind not to over use them to the point in which your description doesn't "read" naturally.
Create and Add a YouTube Video
You should keep in mind the fact that online videos are a favorite type of content to website visitors. When you can display a video that communicates the same thing as a few paragraphs of marketing copy, you have scored high in efficiency. Not to mention, your visitors may be averse to reading long paragraphs.
Your video, which at the very least, should summarize what your company does and describe your unique value proposition. You can accomplish this with a simple but professional 30 seconds to 1.5 minute video. If you include a good call to action at the end of the video, you could see a surprising increase in sales or engagement conversions. Remember to keep the video relevant to the content on your company page.
Keep Your Page Up to Date
Your Linkedin Company Page is similar to your professional profile in that you can post updates. If people visit your page and there are updates that are weeks to months old, it can make a statement about your company. Your company may be progressing very well but if you have chosen to use the Company Page as an outlet for branding or even exposure, it should reflect the strides you are making. Remember that more than one person can be involved in posting updates. It is wise to allow other members/employees of your team to post. It's a good measure to get co-workers engaged in the company buzz and share positive and interesting news regarding your company.
Create a Custom URL
Every company page receives unique numeric code within its URL when it is created. In promoting your page, you can of course use this URL as a link for others to visit. However, it is possible to create a more brandable URL; like your company name if it's not already taken. Creating your unique URL can be done by opening Linkedin settings and clicking on "Public Profile".
Create a Distinguishable Banner Image
When visitors see your company page, your cover image is the first thing they see. Here, you have an opportunity to place a value proposition, engaging statement, or simply display your company banner in HD. The choice you make of course should be consistent with any other marketing you are doing and should complement your branding.
Insert the Right Keywords
Just as with any webpage that you would like to rank high in the top search engines, you should be SEO savvy in using keywords in you company page's description. Doing so will help your page to be found in Linkedin's search engine as well as other offsite search engines like Google, Yahoo, and Bing. It is of course important to you that your company get as high in the results as possible. That said, keep the proper keywords and keyword phrases in your description but keep in mind not to over use them to the point in which your description doesn't "read" naturally.
Create and Add a YouTube Video
You should keep in mind the fact that online videos are a favorite type of content to website visitors. When you can display a video that communicates the same thing as a few paragraphs of marketing copy, you have scored high in efficiency. Not to mention, your visitors may be averse to reading long paragraphs.
Your video, which at the very least, should summarize what your company does and describe your unique value proposition. You can accomplish this with a simple but professional 30 seconds to 1.5 minute video. If you include a good call to action at the end of the video, you could see a surprising increase in sales or engagement conversions. Remember to keep the video relevant to the content on your company page.
Keep Your Page Up to Date
Your Linkedin Company Page is similar to your professional profile in that you can post updates. If people visit your page and there are updates that are weeks to months old, it can make a statement about your company. Your company may be progressing very well but if you have chosen to use the Company Page as an outlet for branding or even exposure, it should reflect the strides you are making. Remember that more than one person can be involved in posting updates. It is wise to allow other members/employees of your team to post. It's a good measure to get co-workers engaged in the company buzz and share positive and interesting news regarding your company.
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Article Source: http://johnmaxlee.hubpages.com/hub/5-Tips-for-a-Successful-Linkedin-Company-Page
Hi John, great stuff. However I could NOT figure out how to do the customer URL for our company page, which is "CCS Presentation Systems, California." I'm able to do it for my own profile, but I don't see where to do it for the Company page and LinkedIn's help section did not answer my question. Any chance you could elaborate and maybe even post a screen shot to LinkedIn discussion? If not, could you email same to me at driberi@ccsprojects.com? Thanks! David
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